Marketing and E-business - 1592 Words

E-Business E-business is the largest emerging trend in business today. The movement into e-business is dramatically changing the way people buy and sell. Business is no longer a one for all concept, that concept is being replaced by a consumer economy that is driven by choice. These choices are not only in product and price but in shopping environment as well, where their transactions can take place face to face or in an online environment. Not only are traditional businesses completing their transactions with other businesses in such an online format, but such transactions are taking place between businesses and consumers as well as consumers to consumers. The following paper outlines some of the differences and similarities of each of†¦show more content†¦Stores are limited in the number of items they have available, but this is generally not the case when shopping online. This marketing concept can be observed currently among large retailers such as Amazon.com. They can offer their customers the most specialized products just as easy as everyday products. Most consumers cite convenience as being a prime motivator for online transactions. Customers no longer have to arrange their schedules around the business hours of a local retailer. Shopping at three in the morning is as easy as twelve in the afternoon. In addition to the convenience, education behind the transaction is greatly enhanced. For example, Amazon.com is able to give brief summaries of their products, so that easy comparison is possible. Threats The number one threat to the consumer when shopping in a virtual environment is security. Vast improvements have been made in the area of Internet security. Unfortunately, rumors and breached security can have a bad effect amongst consumers with less knowledge of their surroundings. In the area of e-commerce, security perception reigns over reality, especially since reality is hardly defined in such areas. According Melanie Menagh, associateShow MoreRelatedMarketing and E-commerce Business65852 Words   |  264 PagesOpening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Pinterest: A Picture Is Worth a Thousand Words Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Start-Up Boot Camp Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Twitter’s Business Model Insight on Society:Read MoreE-business on Marketing strategies Essays577 Words   |  3 Pages Marketing businesses, products and services has become much more complex with the introduction of the internet. In this paper I will attempt to describe the effect of e-business on marketing strategies today, as well as describe the e-business marketing strategies utilized by Kmart, Inc. 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It is thought to take a resource-based approach towards creating competitive advantage (Core competence, 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than lookingRead MoreMarketing a Hypothetical E-Business: A Discussion About the Strategic Components of the Marketing Strategy885 Words   |  4 Pagestechnologies. That transition is occurring more and more as the business world deals with the challenges of acquiring consumers attention. The new digital landscape that has evolved with the technology that drives it needs to be understood by those in charge of marketing strategies for business firms. The purpose of this essay is to describe how I will market a hypothetical e-business and discuss the strategic components contained within this marketing strategy. This strategy will incorporate the use of differentRead More B2B vs. B2C Marketing Differences Essay809 Words   |  4 Pagesvs. B2C Marketing Differences Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions. Traditional marketing in the business-to-business environmentRead MoreWhy E Commerce Is Important For The Business1284 Words   |  6 Pages is a small business that started as a one-person operation in a home. The company makes unique, handcrafted, functional pottery items. Now the business is growing and the company started to use a process called ‘Slip casting’. Now they can produce up to 100 items per day. The equipment are really expensive. The items are sold at good price and they also have small number of customers around the world. So as a growing company, marketing is really an important factor for the business and in today’sRead MoreA Study on the Strategic Growth Future Prospect of E -Marketing in India1466 Words   |  6 PagesStrategic growth future prospect of E -Marketing in India Introduction As per research title ‘e-Marketing – The Strategic Growth Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomena